PhillUp Cups

PhillUp is a simple, beautiful and highly functional kid cup that hangs up on your fridge. Now kids and friends can help themselves. Together we can strip away the clutter and focus on what matters most... our families!

puj for baby

puj for toddlers

puj for caregivers

about us

a desire to simplify parenting

puj, pronounced “pudge”, was created with the singular goal of simplifying parenthood through great product design.

puj wants to simplify parenthood starting on a local level by addressing the needs of parents beyond just baby gear. 

our goal is to develop the world’s best products so parents can focus on what matters most – their little pudge


we deliver experiences that are beautifully simple. "less, but better.”


we are free from compromise, built to be a company that sets it's own course.


we share a common purpose and everyone helps to get the job done.

Adjust text colors
Checked mark
Adjust heading colors
Checked mark
Adjust background colors
Checked mark