the Puj story: the Big Hug

Do you want to know the secret to the Puj Big Hug (our 2y-7y hooded towel)? It’s not just our super soft absorbent material, but it’s the way it fits your kids so perfectly. And how did I get it shaped just right, you might ask? With duct tape :) I was trying to use Truman, who was 6 at the time, as my shape model but he was having a hard time holding still. So I put him in some old clothes, quickly wrapped him in duct tape, slipped him out of it, and then stuffed my Truman mannequin. Then I had a full size wiggle-free 6 year old to build my towel off of. The design process always requires some improvisation.